Four years ago, Zhang Rui resigned as an Internet media executive and jumped into the blue ocean of entrepreneurship. He did not choose the hot social and games at that time. Instead, he chose mobile health as a business project in China without any market. He made a mobile phone quiz software called "Spring Rain Doctor."
According to the figures disclosed by Zhang Rui, at present, Dr. Chun Yu has accumulated 58 million registered users, and 100,000 doctors of more than dimethyl hospitals have more than 80,000 online consultations per day. There are 10,000 active doctors, and the monthly activity is ahead of the number. Other products in the line.
Nowadays, online consultation has been unable to meet the needs of users. Dr. Chun Yu has taken another step forward, launching offline clinics and private doctor services, and taking a new path in the mobile medical industry.
At first, Zhang Rui made this product, which is his understanding of the profession of doctors. Born in a medical family, Zhang Rui and his eyes saw the current problems in the domestic medical ecology: the value of doctors was underestimated, the relationship between doctors and patients was tense, the distribution of medical resources was uneven, and the price of medicines was too high...
"We hope to restore the dignity and value of doctors, so that doctors can get better respect and better returns. This is our goal." Zhang Rui hopes to change the status quo of China's medical industry through the mobile Internet, which is ambition.
Zhang Rui's ambition
On the couch in the hotel lobby, Dr. Zhang Rui, CEO of Chun Yu, and CMO Liu Chengping and emergency doctor Wang Mingxuan of Beijing Friendship Hospital sat side by side and received interviews with more than a dozen reporters. This is the day of May, "Spring Rain Doctor" just held a new product launch.
In such a formal occasion, Liu Chengping and Wang Mingxuan have a business dress and are sitting in danger. Zhang Rui leans on the end of the sofa, wearing a blue sports sweater, jeans, and an old pair of sneakers - this is Zhang Rui's classic dress. When he gave a speech on the stage, Zhang Rui walked back and forth, improvising. The speech is his strength, and his reputation for many years has been well-received in the circle. At this point, he sat on the sofa, his body looked relaxed, but his mind was spinning fast, because the reporter's question was very sharp.
“What risks will Chunyu face?†“How to solve medical insurance?†“How is the separation with doctors solved?â€
Sometimes, Zhang Rui will respond to the reporter in a simple sentence, but when it comes to the question of the nature of the concept, he will immediately correct it: "In my opinion, there are no differences between private hospitals and public hospitals. In my eyes, there are only idle resources and non- The difference in idle resources." Zhang Rui sat on the sofa with his legs crossed and said that he was sneakers. From time to time, he will hold his face with both hands, and he will fall on the arm of the sofa with interest. This is not like a press conference, but more like a chat between friends.
After the meeting, Zhang Rui, who was surrounded by reporters, has remembered every reporter who asked questions, remembering their characteristics and names, and will habitually put their hands on the shoulders of reporters - these habits and his many years of media Relevant experience in the industry.
Before starting a business, Zhang Rui was born in the media and worked as a senior executive at NetEase. After starting a business, he still carries the cleverness of the media people in his 40s.
This conference released the Dr. Chun Yu doctor's offline hospital and private doctor. Zhang Rui’s ambition has taken another step forward – he bypassed policy barriers, spurred idle medical resources, and signed contracts with existing medical institutions to create a new mode of cooperation. The private doctor further presented Zhang Rui's previous ideas. He hopes to help users monitor their health data and coordinate offline medical treatment and rehabilitation.
In Zhang Rui's view, revitalizing idle resources is the essential value of the Internet for Dr. Chun Yu. “We have a more slick and radical approach to scale expansion and maximum market share.†Zhang Rui is confident in his product model, and he plans to open 300 offline clinics in 50 cities by the end of the year.
Contrary to such a grand plan, when Zhang Rui decided to resign from Netease in 2011, he did not think about what to do. He chose to use reverse thinking to find his own position.
First, he vetoed social. This has nothing to do with his failure to do Netease Weibo. The social platform needs a lot of financial support, and the family is not alone. His interest is not here. Secondly, he does not do mobile games. Although he can make money, the death rate of entrepreneurial projects is relatively high; the tools and software are also rejected. Excludes hot areas, leaving both medical and educational areas.
In 2011, mobile medical care was still a wasteland in China. Zhang Rui, a reporter, observed the shortage of resources in public hospitals and found that the resources of secondary hospitals were idle. He smelled the opportunity – he wanted to occupy this blank market, on the one hand to create a better medical environment for patients, and on the other hand to improve the status of doctors.
In the past few years, the mobile medical industry market has matured, and although the profit model has not yet been clear, capital has begun to flood. In August 2014, Dr. Chun Yu made a record C round of financing of 50 million US dollars to make the entire mobile Internet market shine. Subsequently, there was media coverage of the plan that Dr. Chun Yu will be listed in 2017.
Four years later, Zhang Rui’s ambitions have returned capital and market, but his ambitions are not limited to this – he wants to use the mobile Internet to reconstruct doctor-patient relationships and even change China’s medical ecology.
Evangelist walking in the dark
In the past four years, Zhang Rui has “created†and changed the mobile medical industry. At the same time, his identity has also changed - once, as the Internet media executives, he stood on the top of the "food chain" to evaluate the entire industry,
Zhang Rui, with idealism, has just found it difficult to enter the mobile medical industry. He has to accept the evaluation of others, and he has to lean down to deal with the difficulties of funds and technology.
However, Zhang Rui has not been worried about whether others approve of himself. He is openly questioned. This is the excellent quality that Zhang Rui left for years of media experience. "I often think, why you are right, those who take things for granted, and finally must reason again. Entrepreneurship is to me, to be firm, insist, I am walking in the dark night." Zhang Rui said.
When Dr. Chun Yu started, he needed to pull the first batch of doctor users. Therefore, Zhang Rui became a evangelist to convince doctors to join the platform of Dr. Chun Yu. At first, he visited the doctors one by one, giving free smartphones and teaching them to use the software. Later, in order to reduce costs, he led the team to the hospital to give lectures and to promote products at doctors' meetings...
From one person to a group of doctors to a group of hospitals, Zhang Rui became the first evangelist in the mobile medical field. After half a year, doctors took the initiative to contact and wanted to enter Dr. Chun Yu.
With the first users, Zhang Rui needs financing. What is mobile medical? is it legal? Does the government support it? In the face of investors, these are the issues that Zhang Rui needs to elaborate. The biggest challenge is how to gain the trust of capital in the absence of capital in the industry.
Bi Lei, vice president of Dr. Chun Yu, recalled that within two months, Zhang Rui met more than 100 investors. When completing the B round of financing, Zhang Rui had already caused alopecia areata due to too much pressure, and the hair on the left was completely white. Although the C round of financing asked the professional institutions to do a preliminary review, but in the latter stage, Zhang Rui personally talked with investors.
"In one day, Zhang Rui has to repeat the same content to seven or eight people." Public relations director Xu Yuni recalled that she could feel that Zhang Rui was very tired. Zhang Rui can withstand the hardships of the financing process and can cope with the various problems of investors. Only when investors question Zhang Rui's team will he be uncomfortable.
Zhang Rui’s character is abhorrent and straightforward. When a colleague puts forward his appreciation of the idea, he will not be overwhelmed. If he is not satisfied, he will criticize without mercy. The beggar can't refute on the spot, only to be wronged and unable to speak. Afterwards, once Zhang Rui realized that the staff was right, he went to the staff and sincerely apologized: "I just said it wrong, you are right. Are you forgiving me?"
Within the company, Zhang Rui can retain the personality and idealism of Zhang Yang, but to evaluate and question the outside world, Zhang Rui has to take up his straight temper and tirelessly explain and give a speech - he has to turn himself into a product peddler. This is almost the price that every entrepreneur must pay.
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