More than a month ago, I wrote an article, "Internet medical care treats insurance as a pig." 》. It seems that because of the pigs, the animals that the Chinese people like to see, the article spreads well in the next few days. But what surprised me was that after a few days, I suddenly heard the feedback saying that the article on the Internet medical insurance + insurance was written quite well and humorous. This surprised me, because the idea of ​​singing Internet medical + insurance must have never been.
China's medical service system is undergoing unprecedented changes. This change not only comes from the new medical reforms promoted at the national level, but also from the new ecology shaped by technological progress. Although this kind of change is difficult, it is unstoppable. Even the government has begun to take the initiative to adapt to such a new trend. In the "Guiding Opinions on Promoting Family Doctors' Contracting Services" jointly drafted by the seven national ministries and commissions announced on June 6, the official explanation of the introduction of the background mentioned that the hospital and disease-centered medical and health service model is difficult to satisfy the masses. The need for long-term, continuous health care.
I remember that the earliest publicly proposed "hospital decentralization" was the founder of Chun Yu, Zhang Rui, and it was at the wise1.0 conference in 2014. In fact, if we go back, American scholar Christensen also proposed a similar concept in his "Innovator's Prescription". The decentralization of the hospital caused a very big controversy at the time. The biggest questioning voice is that many people think that medical services are inseparable from hospitals.
In the following year, although the medical reform is still in a state of anxiety, the biggest difference with the past is that we have heard more and more clear voices and certain directions, such as determining the recognition of the Sanming model and determining the implementation of two votes. The price of anti-drug drugs is high. It was also during this year that Internet medical treatment began to create offline clinics, and some companies that originally had physical institutions started to use the Internet as a representative of third-party diagnostic and imaging centers.
Chun Yu first began to try offline clinics, and the clove garden was the first to try to build an offline clinic. After that, whether or not to develop offline institutions has become a problem for every innovative enterprise engaged in medical services. Including the Zhang Qiang doctor group, although the plan for the layout of offline institutions has been postponed, the self-built surgery center is still on the agenda. Many people think that this is the Internet medical confession, and that Internet companies are unable to manage medical institutions. (The keyboard party is always more willful)
But in fact, until now, Internet medical care has finally been able to challenge traditional medical care. If it is really just the original online consultation and check report, it is indeed a little pediatrics. Nowadays, most medical innovation companies are telling a new story: online institutions provide better medical services and online more efficient tools. The most prominent change occurred at the grassroots level, the weakest part of the original medical service system. Internet medical care has consciously tried to act as a “healthy gatekeeper†for users.
It is said that this is the Internet medical innovation to comply with the national policy. It is said that this is the new medical reform to promote the grading of medical treatment. In short, both forces are working in one direction. This is the trend of the times and it is a last resort. Because of the hospital- and disease-centered service model, in the context of population aging and chronic disease, it not only creates an unbearable social and economic burden, but also fails to meet the medical needs of the people, and the conflict between doctors and patients is increasingly frequent.
The decentralization of hospitals and the rise of primary health care are not only urgently needed for medical insurance, but also the time to reshape the medical insurance industry.
The reform of medical services is to reduce financial pressure, scientific and reasonable expenditures, and improve utilization efficiency for the social security system. For the commercial insurance system, it is an opportunity to cut into medical services and acquire massive users to grow rapidly. From the actual actions of insurance companies, they do believe that only physical institutions can effectively control medical behavior. Earlier, Internet medical treatment expected insurance companies to pay more. Pulling a few doctors online to answer two questions, just want others to believe that the user's health can be guaranteed, this is a bit too much.
But it is different now. Primary care, which is based on clinics, comprehensive clinics, and community medical centers, is not only an opportunity for the development of Internet medical innovation companies, but also an opportunity for the development of commercial insurance companies. The experience of the past decade or so proves that it is a complete failure to expect commercial insurance to be developed from a large hospital. Only the grassroots level, starting from the most common and most common disease prevention and health management, may have a real opportunity. We also believe that the combination of medical care and insurance is the starting point for their unification.
As the buyer and seller of the core business of medical services, this is bound to be the biggest value creation place in the future. And we also see that whether it is originally a doctor-patient transaction, or starting from the doctor community, the patient community, doctor tools, hospital tools, basically the end is to cut into the medical service transaction. Only here is the real value. As for medical advertisements and hospital diversions, although it is easy to realize, it does not produce real social value.
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[Name] Medical Cold Patch
[Package Dimension] 36 round pieces
The pain relief patch is composed of three layers, namely, backing lining, middle gel and protective film. It is free from pharmacological, immunological or metabolic ingredients.
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[Indications]
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[How To Use a Patch]
Please follow the Schematic Diagram. One piece, one time.
The curing effect of each piece can last for 6-8 hours.
[Attention]
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