In 2016, when the capital market became cold, the market of medical beauty was favored by many investment institutions because of its closest ability to “moneyâ€. In March 2016, the new oxygen completed the C round of 50 million US dollars financing; The beautiful artifact won the B round of tens of millions of dollars in financing; the United States completed the B round of 12 million US dollars financing. In April 2016, Yuemei announced that it had completed the 110 million yuan B round of financing in December 2015. In August 2016, more beautiful announced the completion of the C round of 345 million yuan financing.
The influx of large amounts of capital has intensified the transformation of the market into the Red Sea. Compared with the simple competition of the initial market, the number of users, and the flow of water, more and more Internet medical beauty platforms have begun to seek “dates†with finance and insurance. In order to seek long tail development or even improve profitability. In contrast, more and more people are also targeting the market of medical and beauty staging, starting in mid-2015, the US staging, the Lie period, every beauty, crush stage, Yunbei stage, Yimei stage, Vivian stage Products such as Yimeijian, Mobo, Liren, 51, Mavericks, Malt, etc. have been launched and promoted, which is dazzling.
The fire of medical and beauty staging products not only benefited from the increasing popularity of instalment consumption, but also because it aimed at the consumption characteristics of the main target consumers in the medical and beauty market. However, in the actual operation, the medical beauty staging product promotion channels are limited, and the dependence on the beauty institutions is large, and its own development has great limitations. What is the platform for the entrance to the medical beauty line? Yiou interviewed Xinxing founder Jin Xing, more beautiful co-founder Wang Sizhen, Yuemei founder Xiang Xiaoqin, beautiful artifact founder Ren Lingfeng, and Meilu La co-founder Zhang Danping. The answer is now as follows:
New oxygen founder Venus: optimistic about online staging, offline market keeps watching
New Oxygen has self-built staging products, and its operation mode is a pure online model. Users submit data online, online approval of the platform, approval and approval, and then directly lend money to the hospital. It is reported that the product has been officially launched in March 2016, and the current monthly loan amount is about tens of millions of yuan. According to the data provided by Venus to the billion euros, the monthly order volume of the new oxygen platform exceeds 30,000, the average customer price is about 3,000 yuan, and the monthly trading flow is nearly 150 million yuan.
Venus told Yiou that he is optimistic about the online medical and beauty staging market, and believes that online staging will grow with the growth of platform transactions; while the offline medical and beauty staging market is still waiting to see. Because from the current situation, the offline medical and beauty staging lacks competitive barriers. Consumers and plastic surgery hospitals have no loyalty to the staging agencies. Whoever has low interest rates and audits will cooperate with them, which will lead to the offline medical and beauty staging institutions. Price wars and the vicious circle of constant relaxation of the threshold of risk control.
More beautiful co-founder Wang Siwei: Medical and beauty staging has a good development prospect
Wang Sizhen believes that the medical beauty staging itself is very dependent on scene-driven and professional risk control, and is not suitable as an independent entrepreneurial project. Therefore, the more beautiful staging products are cooperating with third parties, and the staging products are also a core business that is more important in the future. More user-friendly big data and medical organization business data are a good basic advantage.
Wang Sizhen told Yiou, and the United States is very optimistic about the development of the medical and beauty staging market. Medical beauty or consumer medical care itself is a very important part of the rapid development of consumption upgrades. It is like the next tourism field. The industry is growing fast and the unit price is high. The demand for consumers in this field is also very high. Big.
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