Internet companies led by BAT have entered this vertical field. Alibaba implements a big health strategy, cooperates with mobile payment, and builds an online medical platform and a medical e-commerce platform ecosystem. Baidu is focusing on “connecting doctors and patients + artificial intelligence†to create a pre-medical intelligent consultation platform and artificial intelligence. The field explores; Tencent uses its social genetics and big data capabilities to build an "Internet + medical" open platform to build a connector between China's medical industry and the Internet.
In addition to the intervention of Internet giants, the Internet medical field also has a "bottom-up" development of vertical suppliers. Recently, Bida Consulting, a well-known third-party mobile Internet research institution, released the “China Mobile Medical Market Research Report for the First Quarter of 2016â€. The monitoring data of the Bida Consulting Data Center shows that the monthly service users of the medical service APP in the first quarter of 2016 are active. In terms of numbers, 1 drug network (formerly No. 1 pharmacy) ranked first with 841,000 people, and health health and jingle fast drugs ranked second and third respectively with 414,000 and 387,000 people.
Due to the particularity of the pharmaceutical industry, this requires companies to provide more professional services. Backed by Renhe Group's jingle fast medicine, it is also the advantage of its traditional resources to stand out and become a product that users trust.
It is reported that since the release on February 6, 2015, the number of users of Dangdang fast drugs has continued to grow, and has now exceeded 10 million mark, becoming the leader in the O2O segment of medicine. Moreover, in the press conference last month, Dangdang Express announced its upgrade plan for the big health ecosystem, officially unveiled the smart pharmacy, and launched the course of treatment.
At the same time, after experiencing the B2C exploration period of Chinese medicine, pharmaceutical e-commerce companies have shifted from PC to mobile, and the majors have accelerated their layout and explored new business models. Taking the 1 drug network as an example, its degree of mobility is also obvious in the Internet pharmaceutical industry.
According to the report, in the first quarter of 2016, China Mobile's medical users showed a rapid growth, with a scale of 28.734 million, an increase of 68.3% over the fourth quarter of 2015. With the advancement of platform and diversification of mobile medical application products, mobile medical applications are increasingly favored by users, and the scale of users is further increasing, and the user's stickiness is getting higher and higher.
It should be noted that when the user needs more and more, the professional requirements for the product are getting higher and higher. Similar to the fast-paced treatment, the professional service has been upgraded, which is also in line with the requirements of “specialization†in 2016.
As a new health service solution opened by Dingdang Express, the treatment is a brand new health service solution, which is based on the statistics of Dangdang big data and the standard of disease medication. It is a self-medication expert of the Pharmacist Group and Collaboration Unit. The team of doctors of the committee jointly develops and combines the professional drugs for medication according to the course of treatment. At the same time, it also combines health science, treatment combination and saving money to realize the preferential treatment. Its characteristics are to provide users with professional guidance and preferential prices. The course of treatment can help users to understand their illness by first watching the popular science video jointly published by Dangdang Express and Self-medication magazine when they are looking for a doctor.
In terms of monthly active users of major mobile medical APPs, Chunyu Pocket Doctor ranked first with 1.44 million people, and No. 1 pharmacy ranked second with 841,000 people. In terms of the cognitive rate of major mobile medical APP users, Ping An Good Doctor and Chun Yu Pocket Doctor ranked first and second, and No. 1 pharmacy ranked third with 76.5% user recognition rate.
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