Maternal and child products rush to hit the "new year license"

As the year approaches, people are anxiously preparing more than just new products. Yesterday, the reporter discovered during an interview with a mother-and-baby shop that the purchase and sales of maternal and infant products represented by milk powder and diapers were booming.

busy! Festive effect stimulates consumers to buy goods. "Yesterday, we just purchased 6 boxes of US milk powder. Today we are planning to order a pack of diapers and rice noodles online." Liu Yingying is the mother of a 1-year-old child and she has been busy buying mothers these days. Baby products. The reason is that during the Spring Festival, she and her husband returned to their homes in the mountains. She feared that she couldn't buy the same kind of powdered milk and diapers, so she bought it early.

“Not only this problem, many mother and baby shops have to close stores during the Spring Festival. It is better to save more.” Ms. Lin, near the Huanggu District Vehicle Factory, said that although there are other methods of purchase, there are limitations. For example, if you purchase from a supermarket, it is likely that you will have a variety of situations. Ordering online, but also worried that the delivery due to holiday or mail and other reasons, may not arrive on schedule.

drop! The online store's full line of promotional sales is up to 70% of the sales demand. Yesterday, the reporter saw the entire sales network of mother and baby products are promoting. One professional Maternal and Child Mall Abbott milk powder 8.4 fold audience, Flying Crane milk 8.3 fold audience, Wyeth milk powder 7 fold, Heinz milk powder to buy five get one free, Mead Johnson milk powder 2 orders from the audience 8 fold. Another online store milk powder full 300 minus 50 yuan, Mead Johnson 9 fold. Maternal and child home network opened milk powder New Year Street, the highest full 300 yuan minus 70 yuan.

In addition, comprehensive websites are also promoting sales. Abbott, Wyeth, Gewante and other milk powder 20-50 yuan free of charge coupons, Mead Johnson brand An Bao Bao A + larger infant formula milk powder (2 paragraph 1200g / box) market price of 295 yuan, buying price of 264 yuan.

give away! Stores buy and send offers more than "a variety of branded milk full amount to give the original product, 5 fold nutritional supplements, diapers specials ..." In addition to the baby shop on the maternity supplies specials to stimulate the senses of consumers, the physical store is the same. Recently, a physical store using SMS marketing to the Shenyang public to publish special information before the Spring Festival.

The reporter noticed that another maternal and child shop also had special sales. On Fridays, Saturdays, and Sundays, some branded powdered milk products offer discounted prices, diapers also have special prices, and children's clothing is 50% discounted and 2 pieces are 40%.

"Accordingly, there are many people at the end of the year, many good brands of milk powder are not enough to sell, and the retail profit of milk powder is not very high. There should be no special case. But in recent years, the demand for year-round stocks has been increasing, and many manufacturers hope to use this. The climax of sales will be promoted in order to win more markets in the future.” The staff of a mother-and-baby shop in northbound Huanggu District introduced.