In recent years, the mobile medical field at home and abroad can be described as turbulent. Not only are Internet giants such as BAT scrambling to sneak into it, but they are also violently stifling. More, such as Apple and Samsung, they are eager to take a slice of this market cake. Alibaba, which entered earlier, made a big move before the launch of the "Future Hospital" to realize the first medical insurance out of the card payment; Tencent, which is in the limelight, is not far behind, and the WeChat public account will realize the appointment registration and payment.
The mobile medical industry is full of smoke, and it is very lively and has a strong development momentum. However, from the current point of view, this market is still in its infancy, the profit model is not clear, and there is no unified industry norms and standards, and it is prone to product quality and turmoil, and there is an urgent need to strengthen constraints and supervision.
Giant sharpening knife to the mobile medical market
A few days ago, Alipay and Huaqiao Hospital jointly launched the first "future hospital" to support Alipay medical insurance settlement. Patients in Guangzhou Overseas Chinese Hospital, from registration to payment, can be settled in Alipay wallet with medical insurance, and the waiting time can be shortened by more than half. . Alipay wallet can be reimbursed in real time with medical insurance, which means Alibaba has taken another step in the mobile medical field. Tencent, which also has great ambitions for the Internet medical market, has not shown weakness. WeChat launched the “Guangzhou Health Link†public number. Guangzhou citizens can use the public number to make appointments for about 60 hospitals in Guangzhou. WeChat and Guangzhou Municipal Health Bureau launched The registration activity of “paying a pennyâ€.
Over the years, several major Internet giants in China have turned their attention to the mobile medical field. In 2011, Ma Yun’s Yunfeng Fund invested tens of millions of RMB in seeking medical advice and medicine. In July this year, it also sold tens of millions of RMB to Huakang Panorama. In July, Baidu and the Beijing Municipal Government jointly issued "Beijing Health" cloud platform; and Tencent is more than 70 million US dollars into the main clove garden, 100 million US dollars to the registered network; in addition, Xiaomi also wants to open the door to mobile medical care, September Xiaomi to nine Ann Medical invested $25 million; previously, Shanda was once involved in the mobile medical field.
In addition, many foreign giants are also actively rushing to the online medical market. For example, Google Inc. has set up a cente project to invest in companies such as genetic diagnosis, remote diagnosis, and healthcare, and is also collecting personal biometric information; Apple has launched a mobile application platform called Healthkit to collect and analyze user health data; Samsung introduced the S Health app to collect and organize user health data and map out changes to help improve users' habits.
Mobile medical market has great potential
In 2014, it was called the first year of mobile medical informationization . The mobile medical market is in a rapid development stage. According to the data of Ai Media Consulting, it is predicted that the scale of China's mobile medical market will reach 2.84 billion yuan in 2014, and will surpass 125 in 2017. With a compound annual growth rate of more than 70%.
The hot money in the domestic mobile medical field is constantly attracting investors to flock to this field. The essential driving force is as follows:
First, China’s aging population has caused a sharp increase in medical demand. According to statistics, it is estimated that by 2040, the proportion of the elderly population aged 65 and over will account for more than 20% of the total population of China. At the same time, the trend of aging population is becoming more and more obvious: elderly people aged 80 and over are increasing at a rate of 5% per year, and will increase to more than 74 million by 2040. The scale of the elderly population in China shows the development trend of total expansion and incremental acceleration, while the elderly population is the main consumer of medical and health resources, which also provides a huge consumer group for the mobile medical market.
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