Mobile medical office started to talk about profitability

With the deepening of medical reform and the promotion of many new Internet medical policies, the traditional medical industry is facing the biggest change in recent years, and it also creates an opportunity for Internet medical care. Mobile Internet will be innovatively integrated with health care. Use Internet technology to promote the development of traditional industries and promote the pace of reform.

In view of the success of overseas mobile medical care , the industry is bound to become a major development trend in China. However, no innovation or reform can be achieved overnight. This is especially true in the domestic medical background. How to break through in layers of barriers is the hottest topic in the mobile medical industry today. Some analysts pointed out that many related companies and products have not yet established a profit model. Indulging in capital operation is not a long-term solution. In the next few years, nearly 90% of companies will be eliminated. If the profit model is not established as soon as possible, move Medical treatment will be "difficult to talk about the future."

At the same time, Chen Guanwei, CEO of Shanhaishu Technology, who has been engaged in the Internet industry for more than a decade, has a very different judgment on mobile medical treatment: “At this stage, it is still too early for mobile medical to talk about profit, and the whole industry is in a state of just getting started. The market is like a blank piece of paper. We don't have many successful models for reference, and we can't break through the barriers of the traditional medical industry in a short time. In this white paper, we encourage explorers, Innovators are welcome. As far as doctors themselves are concerned, we hope to enter this emerging industry as an explorer and promote the advancement of mobile medical services, so that doctors and patients can better use the Internet platform to extend their needs and values. ”

Chen Guanwei said: "The operation of the Internet is different from the traditional industry. It needs to be based on the volume and the scale effect. The core idea is 'quick-user scale-transformation'. That is to say, if it cannot form a certain scale, it will not be discussed. Internet operation. As far as the whole industry is concerned, we should not be too hasty or set our sights too short. If we pursue short-term results and rapid profitability, it will be difficult to achieve long-term development and will not be able to promote the industry."

Based on the idea of ​​long-term development, Chen Guanwei has a clear layout and planning for the “Doctor Tree” APP developed by Shanhaishu Science and Technology. He said: “The first stage we have to do is to “do the application” and find a doctor and a disease. Suffering from real needs and cultivating a stable user base, we have the opportunity to serve a larger market and extend more services. Specifically, the era of primary light consultation is about to pass, and doctors will put more energy into it. Putting a strong relationship behind the hospital, truly putting the treatment under the line and returning it to the medical essence."

"In the second phase, we will combine the latest technologies, such as wearable devices for data mining and collection, for the first phase, to provide support for doctors and patients in remote data communication, because there is no data, Mobile medical care will always lag behind the clinic, and a better wearable device will allow a smooth transition to the clinic."

“The third stage is the common goal of the entire industry – big data. Once the first two stages are successfully passed, the third stage will be completed.”

According to Chen Guanwei's plan, China's current mobile medical industry is still in its infancy, which is the key stage of exploring the development path suited to the national conditions. Mobile medical care can't avoid the most essential medical problems in the medical industry. How to use the Internet to meet the real needs of doctors and patients is the core issue in the development of mobile medical care.

Industry leaders should firmly grasp the intercommunication advantages of the Internet, integrate all aspects of data and resources, form a "big network" in the medical industry, and handle the problems at each node of this "big network". Mobile medical care can move forward steadily and eventually achieve long-term development.

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