Jingdong marriage medicine Kingdee intends to lay out medical treatment

Jingdong announced yesterday that it signed a strategic cooperation agreement with Shanghai Pharmaceuticals, and the two sides cooperated in the field of pharmaceutical e-commerce.

Therefore, the former marriage of Jiuzhoutong and the good pharmacist's foresight, Jingdong's layout of medical treatment also bought an additional "insurance", and on the same day that it announced the cooperation with Shanghai Pharmaceuticals, it also disclosed that it will invest 1.3 billion Hong Kong dollars in cash to subscribe for Kingdee software. 10% shares. As a provider of ERP solutions for small and medium-sized enterprises, Kingdee Medical, a medical subsidiary of Kingdee Software, has a “mobile internet hospital” solution and has laid out the medical service O2O model earlier.

As the prescription drug online sales policy is likely to fall at any time, some analysts believe that the above two measures of Jingdong are intended to prevent the recurrence of the poor layout of the over-the-counter drug online sales, in order to seize the opportunity in the prescription drug online sales layout. And fill the shortcomings in the previous layout of medical services.

Exclusive cooperation with exclusive drugs

The announcement disclosed by Shanghai Pharmaceuticals yesterday can be said to have saved a large city for the loss of Jingdong two years ago.

The announcement shows that the two sides will establish a comprehensive strategic partnership in the field of prescription drug e-commerce, jointly build an online sales platform for prescription drugs and an offline warehouse distribution network; in addition, it will also be in the field of over-the-counter drugs (including OTC, health products, medical devices, etc.) Work together to build a comprehensive strategic partnership.

At the capital level, the two sides will jointly increase the capital of Shanghai Pharmaceuticals Great Health Cloud Co., Ltd. (“Shangye Yunhe Health”). Shanghai Pharmaceuticals will inject 100% of the shares of Shanghai Pharmaceutical Zhongxie Pharmaceutical Co., Ltd. (“Shanghai Pharmaceutical Association”) into Shanghai Pharmaceuticals by means of capital increase; Jingdong will increase its capital on Shanghai Pharmaceuticals with cash and related resources. Shanghai Pharmaceutical Health was established in March this year by Shanghai Pharmaceutical and its e-commerce management team.

Jingdong said yesterday that Shanghai Pharmaceuticals will provide a wide range of offline retail resources and pharmaceutical products for Shanghai Pharmaceuticals Health, fully supporting the development of Shanghai Pharmaceutical Cloud Health Business, and Jingdong itself will fully assist in the online marketing of herbal medicines. The construction of platforms and offline networks, including e-commerce trading platforms, warehousing and logistics solutions.

Shanghai Pharmaceuticals revealed to Southern Reporter yesterday that its cooperation with Jingdong in the field of prescription drug e-commerce is an exclusive form of exclusive cooperation. That is, JD.com is the exclusive partner of Shanghai Pharmaceuticals in the field of prescription drug e-commerce. SAIC Yunhe has the exclusive right to sell prescription drugs in the e-commerce platform operated by JD. Under the premise of legal compliance, both parties will also enjoy each other. Data and resources related to the prescription drug e-commerce business. As for the cooperation between the two sides of the logistics warehouse, the media person in charge of Shanghai Pharmaceutical said that "the two sides will use their respective advantages to share and cooperate."

Analyst Lin Wenbin, senior analyst of Analysys think tank, said in an interview with Nandu reporter yesterday that the cooperation with Shanghai Pharmaceuticals will help JD to play its own logistics advantages. As we all know, JD is the most logistics among the comprehensive e-commerce companies. On the other hand, the resources of Shanghai Pharmaceuticals in the hospital will help Jingdong to supplement the problem of insufficient integration of Jingdong Cloud and medical services.

“Jingdong’s previous layout of OTC, the non-prescription drug, was relatively late. This time, JD does not want to miss the first-mover advantage, which is the main motivation for its cooperation with Shanghai Pharmaceuticals.” Lin Wenbin further pointed out.

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