On July 19th, IQVIA announced a strategic cooperation with NAXIONS Nordson Chuanglian (hereinafter referred to as “Nuoxinâ€) to build the IQVIA-Naxions platform, focusing on online and offline medical big data , applying artificial intelligence technology, and collaborating on digital precision marketing. Actively promote the transformation and upgrading of digital smart medical care in China.
The wave of digitalization has led to changes in pharmaceutical marketing
From “Big Data†in 2014 to “Digital Economy†in 2017 and “Digital China†in 2018, key words related to big data have been written into government work reports for many times. In the medical field, on the one hand, the data is gradually open and structured, and the maturity of various hardware devices and technologies is preparing for the full realization of “Internet + medical careâ€, using digital to promote supply-side reform and promoting the quality improvement of medical services. There is much to be done. On the other hand, the behavior of doctors and patient groups has been completely changed by the Internet. The social environment, medical reform, industrial trends, and the needs of relevant stakeholders all accelerate the application of innovation, and it is also pushing for the upgrading and transformation of business and service models.
With the deepening of medical reform, the country is launching multiple sets of combination punches from top to bottom, comprehensively promoting the innovation of the medical and pharmaceutical industry, and promoting the standardization of the pharmaceutical industry. The most typical example is that the implementation of the medical representative filing system will make the traditional sales model more challenging. “High frequency, face-to-face visits†and “gold sales†will be difficult to sustain. In the ever-changing environment, internationalization and standardization are the catalysts for marketing digitalization.
Increasing R&D costs, declining terminal sales prices, and the challenges and complexity of admissions also place higher demands on the company's own marketing competitiveness. For companies with patented drugs, the Chinese pharmaceutical market is developing into a mature market. As the Chinese drug listing system is connected with the European and American pharmaceutical markets, drugs will be quickly replaced once the patent period expires. Output. For companies with generic drugs or products with patented products, how to obtain higher market share with low cost and efficient marketing is a big issue. These changes are all challenging the traditional marketing model. Diversified and compliant marketing channels and efficient doctor-patient education have become urgent needs; precision, intelligence and synergy are the specific demands of new marketing.
Create a localized digital marketing solution
The combination of IQVIA and Nordson is the convergence of data, technology and services. It is based on the deep cooperation of big data, AI technology and digital marketing. It is also the trend of grasping the potential of innovation and activating the kinetic energy of the industry. Through this cooperation, the two parties will jointly build the IQVIA-Naxions platform to provide a new solution for the digital marketing of the pharmaceutical industry 2.0, using big data and artificial intelligence technology to reduce the cost while improving the commercial operation efficiency of pharmaceutical companies in the whole industry. Winning opportunities in the digital transformation.
The two sides will connect online and offline medical data, establish a 360-degree medical database, expand the breadth and depth of big data at power level, extend the data source to a wide range of markets such as township and rural areas, and capture social media data and analyze network behavior in real time.
The first generation of digital marketing was based on limited data, experience-led solutions, the audience was relatively broad, and the correlation between marketing events was weak; and the 2.0 version of the digital solution, combined with big data, AI and data algorithms, targeted individuals The audience provides objective and complete insights that enhance the personalization, systemicity, and predictability of marketing while protecting the security and privacy of data sources. The 2.0 solution can help companies understand the concept of disease diagnosis and treatment in hospitals and doctors, and unearth the unmet needs of patients. Based on data insights and virtual representatives, they can deliver customized and practical information to medical staff. According to the business decisions that can be relied upon, grasp the trend, and look forward to the future, we will build a new medical ecosystem with “people-oriented, value-firstâ€.
Qi Zihou, president of IQVIA North Asia, said, “We believe that innovation is the driving force for the development of the health care industry. The core of big health is people. Only by inspiring the voices of patients and medical staff with innovative technologies and products can we The healthy strategic concept is in line with the new generation of accurate marketing solutions based on China's domestic data insights, which is a closed loop between data and strategy and marketing. It can not only promote the transformation of the medical and health industry. The upgrade will also help China's health 2030 practice."
Nordson Chuanglian CEO Wei Wei is full of confidence and expectation for the cooperation between the two parties. He said, "Nosin Chuanglian has been committed to restoring massively fragmented data into real individual concepts and insights from the market's 'true' voice and In the scene of user interpretation, find the spurt point, comprehensively improve the efficiency of business operations, and improve the efficiency of medical and medical services."
Under the background of “healthy Chinaâ€, the medical and health industry will become an important pillar industry of the national economy, and its development will also have an unprecedented opportunity. The deepening of medical reform and the gradual implementation of the “big health†strategy have put forward higher requirements for all parties in the medical industry service chain. The comprehensive digital strategy based on big data and AI technology will help realize the value of data. In turn, the digital transformation of the medical industry will be promoted to achieve a win-win situation.
1. Considering the limitation of storage space and storage cost, as well as the fact that video recording in public places such as residential areas is a prerequisite for multi slot and a certain degree of clarity, video recording is generally deleted once a week or so. 15 days for general entertainment venues, 26 days for financial industry, and 3 months to half a year for banks, depending on the current venue regulations
2. The length of the storage time of the monitoring video is generally related to the following points: the capacity of the host's hard disk. Generally, a camera needs about 0.3G-0.5G of hard disk capacity for 24 hours of continuous video recording. Different systems have different parameters, the minimum is 0.15G/24 hours;
3. The number of cameras. The more cameras, the more capacity required. Also, the selection of the resolution and picture quality of the recorded picture will also affect the capacity required for video storage;
4. The video recording mode will also affect the space required for storage. The video recording mode is generally divided into [Mobile Video Recording] and [Continuous Video Recording]. The former means that the host starts to record when a moving object passes through the monitoring range, and does not record at other times. This can reduce the storage space required for video recording; On the contrary, continuous video recording is 24-hour continuous video recording.
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