Medical e-commerce has been moving in the near future and is expanding its strength.
Since the beginning of this year, the author has reported that the unnamed Penguin announced tens of millions of A rounds of financing, Qi Lekang's layout of "Internet medical complex" and financing, pharmacists helped complete 110 million yuan of financing, 1 drug network and Besunyen reached Strategic cooperation, Jianke and a number of pharmaceutical companies, health care products manufacturers reached cooperation.
Pharmaceutical e-commerce companies have chosen to actively deploy the supply chain, expand medical services and introduce capital assistance this year. It is destined to be the "watershed" year for the development of pharmaceutical e-commerce, and the competition for the market and users will enter a white-hot state. In response to several weak points such as prescription drug online sales restrictions, medical insurance docking, and lack of professional services, medical e-commerce companies have chosen to break through supply chain, Internet hospitals, mobile medical care , offline pharmacies, etc., and have both the “curve to save the country†and the attempt Building a competitive advantage that is different from offline.
Supply chain is the lifeline of medical e-commerce
Kang Kai, general manager of Ali Health Tmall Medical Center, said in an interview that the essence of medical e-commerce is e-commerce, especially after e-commerce in other fields has matured, and medical e-commerce can learn a lot from it. Such as supply chain, marketing, management, cost control, etc.
Looking at the development process of e-commerce, it is a process of proving that the supply chain is the lifeline of e-commerce. From the early C2C transactions to the current mainstream B2C, the most fundamental is the change in the supply chain. Among the spontaneous C2C transactions, the most uncontrollable is the quality of commodity trading, and the Internet is most suitable for promoting the reproduction of standardized things, which means that the transaction target should maintain a high degree of consistency in terms of quality and price, which promotes E-commerce goods migrate to a higher standardization path, companies, not individuals can always maintain this consistency, the consistency of procurement (or the platform can verify the attributes of the transaction and certification) and the word-of-mouth of the enterprise or platform Brand. Amazon, Ali, and JD.com follow this development path, and their rich products and standardized transaction processes are equally applicable to pharmaceutical e-commerce.
From the perspective of medical e-commerce, the most easily questioned by users is whether the quality of the drug is reliable. How to solve it, starting from the supply chain is also a good choice, the form of expression is a diversified "authentic alliance" and strategic synergy plan. The earliest beginning of the "genuine alliance" in the industry was the 1 drug network. At that time, many large pharmaceutical industrial enterprises were endorsed, Dong'e Ejiao, Huiren, Baiyunshan and Huang. After that, the alliance continued to have new ones. Members join, covering contact lenses, health care products and other fields.
The introduction of pharmaceutical e-commerce to industrial enterprises and the strengthening of the supply chain also has an important purpose of enriching product categories to meet user needs. The same as the retail channel, there is no difference between the pharmaceutical e-commerce and the offline pharmacy, and the high penetration rate, high coverage rate and high chain rate of the pharmacy have made the user have no reason to buy online, and the pharmaceutical consumption is different. Clothing and other fast-moving need so many personalization and autonomy, that is, the possibility of "innovation" is not great, and the point that pharmaceutical e-commerce can exert its strength lies in the richness of the types of drugs.
In general, pharmacies have 2 to 3000 SKUs (drugs), mainly due to inventory and management costs. In theory, pharmaceutical e-commerce has no ceiling on SKU expansion. According to data published by several leading medical e-commerce companies, their SKUs have reached or exceeded 50,000+. To a large extent, users only choose a drug e-commerce channel if they can't find a certain drug online. (The survey of a consulting organization shows that this part of users has a large ratio).
The supply chain is the lifeline of medical e-commerce. First of all, the extensive cooperation with the pharmaceutical industry has endorsed the pharmaceutical e-commerce itself and created the brand; the second is that extensive cooperation helps to expand the category of the products on the shelves, which will largely become the reason for users to choose medical e-commerce.
Veterinary drugs: refers to substances (including medicated feed additives) used to prevent, treat, diagnose animal diseases or purposefully regulate animal physiological functions.
Veterinary drugs mainly include: serum products, vaccines, diagnostic products, micro-ecological products, Chinese herbal medicines, proprietary Chinese medicines, chemicals, antibiotics, biochemical drugs, radioactive drugs and topical pesticides, disinfectants, etc. veterinary drug
Also known as veterinary drugs or animal drugs, in a narrow sense, it refers to drugs for livestock and poultry, and in a broad sense, it refers to drugs that prevent and treat all animal diseases except humans and promote their growth and reproduction. The research and development of veterinary drugs and human drugs promote each other and develop synchronously.
China's "Handbook of Veterinary Drugs" (1977 edition) contains APIs and a total of 1,300 varieties, the US "Veterinary Drug Index" contains 460 types of veterinary APIs, the "British Veterinary Pharmacopoeia" contains 210 types of APIs, and more than 130 kinds of preparations and 40 kinds of biochemical immune products. In 1979, Japan produced, sold and imported about 1,900 varieties of veterinary drugs.
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