In the past few years, the rapid development of Internet medical care has become more and more clear that online methods (such as light consultation, knowledge base, etc.) can only solve shallow needs, and medical needs must still be resolved by regression. Therefore, many Internet medical companies that have started from the Internet have extended to the offline in the past two years. For example, Dr. Chun Yu and the Lilac Park invested by Tencent have launched the layout of offline clinics in a cooperative and self-operated manner; And Ali's Alibaba Health, respectively, launched the "Wuzhen Internet Hospital + Pharmacy Cooperation Program" and "China Medicine O2O Pioneer Alliance", and extensive cooperation with chain pharmacies across the country. Recently, the financial insurance giant Ping An is launching Wanjia clinic The goal is to create a nationwide medical service platform.
The significance of offline medical institutions is not only the final completion of medical services, but also the possibility of evolving into the entrance of Internet medical services. Various Internet-based and Internet of Things-based medical services can be truly implemented and realized through this portal. This battle for the entrance has been carried out among giants such as Tencent, Ali, and Ping An, and some of the offline and innovative companies from the offline to the online market are also more favorable in the evolution of the future market structure. status.
Clinics, pharmacies, family doctors: three major entrances for future medical care
Clinics and pharmacies are the two most likely portals for future medical care to sink to the grassroots. Compared with pharmacies, clinics (including clinics, clinics, and community health centers) are specifically designed for medical purposes, and there is more room for spatial layout and functional planning. The shortcoming is that the number of clinics is generally small, only 223,300 in the country (according to the “Statistical Communiqué on the Development of Health and Family Planning in China 2014†published in November 2015, including clinics, clinics and community health centers. Urban primary medical institutions). Most of the clinics are of an individual nature, and their own management level is low. If an external Internet medical company wants to cooperate with a clinic, it needs a strong push ability, which is quite laborious and difficult to achieve.
In contrast, the number of pharmacies is much larger. According to the "2015 Drug Circulation Industry Operation Statistics Analysis Report" released by the Department of Market Order of the Ministry of Commerce on June 3, 2016, as of the end of November 2015, the total number of retail pharmacies in the country was 448,057. The benefit is that Internet medical companies can work with chain pharmacies to achieve twice the result with half the effort.
Of course, the limitations of pharmacies are also obvious. Pharmacies mainly sell drugs, and there is limited space for remote consultation. The functions and services provided are limited, and it is difficult to generate considerable income in the short term.
Therefore, for pharmacies, how to embed the entire system of Internet medical treatment, complete the transformation and upgrading from the simple sale of drugs to the entrance of the Internet medical line, it is very important to choose the way and entry point. At present, the main problems faced by pharmacies are the lack of a team of general practitioners that match the medical entrance, the lack of Internet technology and the lack of ability to provide follow-up complete medical services. A company that can open up all of these services and form a total solution will be the partner of the pharmacy. At present, Ali Health and Micro-Medical have large companies that have the ability to integrate all aspects of Internet medical services, as well as some innovative companies that have started from offline. For example, as early as 2014, they started to build a remote diagnosis and treatment model from offline pharmacies. The micro-questioning of more than 15,000 pharmacies on the line is most likely to dominate the pharmacy's general trend of upgrading to medical portals.
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