Recently, medical equipment B2B e-commerce platform Beiden Medical announced that it has completed 100 million A+ round financing, led by Yuanyi Capital, Yuquan Zhongwei and Oriental Fuhai, and Life Capital as financial consultant. Previously, Beiden Medical has obtained multiple rounds of financing. In 2011, it received an angel investment of several million yuan from well-known B2B investor Cai Jingzhong. In 2015, it received a Pre-A round of investment of 30 million yuan, sharing investment and Pengrui investment. In 2016, it won 65 million A rounds of financing, and Zhongwei Fund led the investment, and Oriental Fuhai and Puhua Capital followed suit.
According to public information, Beiden Medical was established in 2010. It vertically integrates the upstream and downstream resources of medical devices and establishes a new B2B circulation platform for medical devices to improve the transaction efficiency of the industry and reduce transaction costs.
Up to now, Beiden Medical has cooperated with more than 300 upstream brand medical device manufacturers such as Mindray, Wandong, Yuyue, Xinhua, Qianxun, Omron and Sannuo. The platform has more than 20,000 SKUs and has a very strong product supply capability. . At the same time, Beiden Medical also directly serves the downstream mass dealers and terminal private medical institutions. Now it has accumulated 100,000 dealer members, more than 10,000 cooperative dealers, and 3000+ cooperative medical institutions, covering more than 300 places in China. Level city.
Relying on these customers, Beiden has established a database of products, manufacturers, distributors and terminals that can capture procurement needs and help customers achieve precise marketing. For example, based on analysis of manufacturers and product data, Beiden can help customers find information about similar products in the past, which distributors, which medical institutions have been sold, and so on.
For this round of financing, Baden Medical founder Ding Haibo said: The funds will be used mainly to consolidate the e-commerce platform, mainly to upgrade the three core capabilities of Beiden's channel capabilities, supply chain capabilities and Internet capabilities.
Channel capacity: At the end of 2018, more than 150,000 dealer members will be established, with more than 20,000 partners. The distributor customers will cover more than 2,500 county/district-level medical markets in China, and the new chain private medical institutions that directly serve will also exceed 5,000. Home, and through the cooperation of O2O platform and industry traffic partners, complete coverage of more than 100,000 individual hospitals and clinics, and become the most advantageous sales channel in China's public primary medical and private medical markets.
Supply chain capability: In accordance with the principle of “complete category, brand selectionâ€, on the one hand, strengthen strategic cooperation with existing superior brands, strengthen depth and expand breadth, on the other hand, it will continuously supplement new advantageous brand products and improve Beiden Electric. The category advantages and price advantages of the business platform will also create more regional warehousing centers, local warehousing, and fast delivery to provide customers with more powerful supply chain service capabilities.
Internet capabilities: Mainly doing three things, upgrading Internet products, upgrading Internet practices, and upgrading Internet talent.
Focusing on different customer groups, with “business customers†as the core, we will upgrade Beiden's Internet products and IT capabilities, improve the efficiency of customer service, improve the customer's purchasing experience, and strengthen the stickiness with customers. From the "acceptance - information transmission - transaction - service - retention - active" comprehensive upgrade of the entire Internet play. The most important point is that to further upgrade Beiden's Internet talents, on the one hand, the existing personnel should be upgraded quickly, and at the same time, more excellent Internet operation talents will be introduced to build a more solid and powerful talent team.
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