Telemedicine has been a "big thing" in the development of the medical and health field for more than a decade.
According to statistics, there are already billions of dollars of investment in the market of telemedicine APP and telemedicine websites. Investors believe that millennials growing in the information age will be more inclined to digital in their medical choices. Especially for patients in remote areas, the current situation of taking a few miles to see a doctor seems to make telemedicine development a necessity.
In this context, the prospects for telemedicine seem to be bright, but in reality, its application is far less widespread than imagined – telemedicine is still far from mainstream. The survey shows that even a free study sponsored by a telemedicine provider has a user (US) usage rate of less than 20%.
4 real problems in the difficulty of landing telemedicine
1. Most American consumers still don't know much about the mode of communicating with doctors by phone or video, and they have not yet adapted. This is one of the most important reasons for the slow development of telemedicine. Ian Tong, chief medical officer of Doctor On Demand, said, “There is no big awareness of the concept of 'telemedicine' that leads to their lack of awareness. This is a big problem.â€
2. In fact, health insurance can be used in terms of telemedicine use fees, but most patients are not aware of it, so it is also a big reason to refuse to use because of concerns about expenses.
3. Another major reason is that many doctors who are willing to work with telemedicine program manufacturers are not rich enough, resulting in poor quality of medical care, making users' medical services feel poor and lacking trust and refusing to use them. Researchers have pretended to be patients and turned to 16 different telemedicine applications to diagnose skin problems. Some doctors have prescribed unnecessary drugs during the diagnosis process, and some doctors have diagnosed the wrong diseases. What is even more horrifying is that doctors used on two websites do not have medical qualifications at all. These problems are undoubtedly the main problem that causes telemedicine to be unrecognized by patient users.
4. Even in the digital age, patients want to be able to face doctors directly, not because they are “Ludd elementsâ€, but because most patients will be vulnerable because of illness, and direct comfort will make the doctor feel better. However, as far as the current "digital" medical treatment is concerned, there is still a lack of humanistic care.
Will telemedicine “difficult to land†change?
Roy Schoenberg, CEO of America Well, said that current doctors and insurance company employers are working hard to promote telemedicine applications, which will help consumers largely eliminate their concerns about telemedicine and help them overcome their fears. When patients have established close ties with doctors, telemedicine will be a more convenient option for seeking medical care.
But how to get more doctors into the telemedicine industry is far easier than doing it. There is still a long way to go before realizing the telemedicine. At present, it is not clear whether doctors can get the compensation they deserve, and in different states of the United States, the reimbursement problem is still gradually developing and clarifying. Fortunately, most commercial and government programs are currently good for telemedicine development.
In addition, the marketing strategy of large technology companies also plays a significant role in promoting the development of telemedicine. Apple announced that it will work with America Well to conduct heart health research, a collaborative model that makes it easier for telemedicine programmers to get the doctor resources they need.
Finally, many consumers who use high-quality telemedicine applications are also spreading the concept of “telemedicine,†said Ian Tong, chief medical officer at Doctor On Demand. “Consumers are gradually realizing that whether it is prescribing, disease treatment, or booking. These medical service needs, such as the operating room, can be realized through telemedicine applications, and it is no longer necessary to travel far to the clinic."
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