In September this year, Baidu launched the “Medical + Internet Ecology Alliance†at the Baidu World Congress Medical Sub-forum in 2015, and began to build a fully open mobile Internet ecosystem. At that time, it caused widespread concern in the industry. Just over a month after the incident, Baidu has made great efforts to improve the Internet medical layout. On October 31, the signing ceremony was completed in Shenzhen and Shenzhen Health Planning Commission. It seems to be a simple two-step process, but it contains Baidu's deliberation in the Internet medical layout.
Strengthening the internal strength of the medical + Internet ecological alliance
Medical treatment is one of the most important vertical areas in Baidu's “Connected 3600 Lines†strategy. At the beginning of this year, Baidu launched the doctor-patient dual-selection platform Baidu doctor, using Baidu's positioning technology, search technology and machine learning to accurately match the technology, so that each Individuals can find the doctor that is best for them. At present, Baidu doctors have opened nearly 2,000 hospitals, more than 130,000 doctors, and more than 20,000 daily appointments. It is expected to become the largest source platform in China by the end of this year.
At present, in various fields related to medical care, it is difficult to break through the bottleneck of development due to the long-term accumulation of capabilities and customer bases of enterprises. Under the tide of integration of traditional industries and the Internet, hospitals and other medical institutions also hope to establish Internet service capabilities. All kinds of service providers must also keep pace with the times and work together to break down barriers and achieve efficient information exchange. In order to bring about a huge impetus to the development of China's mobile medical industry, and to solve the real social problems such as imbalance of medical resources and tension between doctors and patients.
It is the great energy and potential of Baidu and the desire to promote the development of our medical industry. In the Baidu Medical Sub-forum, you can gather so many elites from all fields of the medical profession, including health, hospitals, insurance, medical equipment , and services. Everyone has their own strengths. Baidu has an open mind and hopes to work together with partners in various fields of the industry to "index the real world and anticipate future medical care." Baidu’s “openness†is by no means empty talk. In the cooperation project, Baidu will open up data and open technology to provide the best quality Internet service for all users. At present, many representative enterprises such as Philips, Ping An, Health Road, Leyo Technology, and Peking University Medical Letter have joined the alliance and have joined the Medical + Internet Ecology Alliance.
If all aspects of the medical + Internet alliance are mature, then you can boldly guess that future medical care will include appointment registration, financial insurance, pharmaceutical manufacturing, wearable health equipment, health services, hospital systems, hardware services, operators, etc. Links. Baidu will rely on its own advantages in the Internet to provide online traffic distribution and acceptance, Internet tools and technical support, big data accumulation, analysis and sharing for the Medical + Internet Eco Alliance members.
Get "government" with Shenzhen Municipal Health Planning Commission and get government support
Baidu and Shenzhen Municipal Health Planning Commission, the two sides completed a strategic cooperation signing ceremony in Shenzhen on October 31. Government support is a key variable in the layout of mobile healthcare. The cooperation between Baidu and the Shenzhen Municipal Government is undoubtedly of great significance. At the same time, Baidu can also further strengthen its advantages in the field of mobile medical. At present, in the field of mobile medical care, Baidu is the only company that has reached a cooperation with the government.
Next, it means that Baidu's mobile strategy has not only received the resources of the top hospitals, but also received recognition, care and help from the government leadership. On the other hand, this cooperation has a very positive impact on accelerating the development of the mobile medical market in Shenzhen. Through cooperation with the Shenzhen Municipal Government, Baidu will build a model room for cooperation with the government in the future. And by the demonstration effect between the models, this is enough to help Baidu cooperate with other governments, so that Baidu's layout in the mobile medical field is rapidly advancing.
A brief review is not difficult to find that Baidu has accelerated the deployment of mobile medical field this year. It has not only launched Baidu Doctor APP, but also reached strategic cooperation with Beijing No. 301 Hospital, Shanghai Huashan Hospital, Beijing Sino-Japanese Friendship Hospital and other leading public hospitals in China. It also cooperates with the health road and medical care 160. Baidu Medical has formed a complete O2O closed loop. As a result, Baidu Medical has taken an advantage in two key areas of resources and government. This will be of great benefit to Baidu's ecology of building mobile healthcare.
Of course, Baidu's success in the medical field will not only affect the medical industry, but also other industries that will expand. The new closed-loop service model will be an important part of the overall Baidu strategic layout. The success of the medical field can replicate the closed-loop service model to all walks of life, and closely connect the Internet with the resources, services and individuals in the society, and truly complete Baidu’s strategy of “connecting people and services and connecting 3,600 lines†on the Internet. Magnificent layout. Although Baidu has only done two alliances at present, it is enough to see that the power behind these two alliances is the driving force for the development of the entire Internet medical industry , and it is also possible to change the power of other traditional industries. Let us look forward to the maturity of the Internet medical ecosystem.
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