"Why don't you have a public comment on the hospital" is a question that I know about netizens, I think it is very interesting. Since the establishment of the independent third-party consumer review website of the catering industry in 2003, the evaluation system and system of the catering industry has been developed. However, in the medical industry , which is also important for people's relations, there is no “public comment†platform for hospitals and doctors. In addition to the fact that there are no uniform standards on how to develop evaluation criteria, who will organize evaluations, and who will conduct evaluations, I would like to talk about another reason why such platforms are not produced.
The medical field has not achieved a "free economy" in the full sense
The review has a clear word-of-mouth marketing effect and is in line with the commercial operation mode of the free economy and low-rise construction market system. The reason why the medical field does not have the product of the typical free economy of “Popular Review†is that I personally think that it is precisely because the current medical field cannot realize the “free economy†in the complete sense.
Then why does the restaurant industry produce “public comment� In a nutshell, the catering industry is currently the industry with the most free economic characteristics in China. I have read an article entitled "Review of the 30 Years of Reform and Opening up of China's Catering Industry", which describes in more detail the status of the catering industry in the late 1970s and 1980s. In the 30 years of reform and opening up, the catering industry has grown from a scale of more than 5 billion in the 1970s to a current scale of 2 trillion to 3 trillion. In this process, from the start, to the expansion of the quantity, to the chain operation, to the brand strategy, the catering industry has undergone tremendous commercial expansion and fierce competition. It is also because of this competition that there has been more user-centric word-of-mouth demand.
Today's catering reviews, in order to pursue a better word-of-mouth effect, there are many features of commercial word-of-mouth evaluation, including bidding, such as brushing, reviewing, and commenting, including bidding. Although it has been criticized to some extent, everyone understands this market competition phenomenon. If there is benign competition, there will always be vicious competition. What the government, the platform, and consumers can do is to minimize the negative impact of vicious competition. Therefore, marketing and supervision through word of mouth is also a good industry normative behavior, helping users to falsify the truth. This is the reason why the CCTV "3·15" party is hungry for the external sales platform.
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